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PZU "Stop the reckless driver you love" (2015) 1:00 (Poland)

This spot is for the PZU Foundation in Poland, encouraging people not to drive recklessly. Instead of getting exploitive with it, they went the opposite route. They produced some rear-view- mirror hangers with messages of love on them. Some were blank, so people could fill them in and give them to their aggressive driver loved one of choice. Very nice.

Advertising Agency: VML Poland, Warsaw, Poland
Agency website: poland.vml.com
Executive Creative Director: Dawid Szczepaniak
Creative Director: Tomek Szkodzinski
Art Director: Piotr Hudycz
Copywriter: Maja Buracka
Strategic Planner: Mona Szychowiak
Account Director: Michal Kasperczyk
Account Manager: Marcin Hocholowski
Marcin Maciejewski, Project Manager
Production Company: Papaya Films
Music: "We Might be Dead Tomorrow” Soko

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