Ram 1500 REV - “Premature Electrification” (2023) :60 (USA)

Sexual innuendo galore in this ad. Set up like a Viagra ad, with couples discussing their worries about not "being able to go all the way", or "not having enough charge", it's kind of funny. Particularly when they use the failed fishing pole metaphor seen in actual Erectile Dysfunction ads. Should have cranked it up a bit, in my humble opinion.

Ad agency: Highdive

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Anonymous Adgrunt's picture
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Imanaddy's picture

They could have taken this further, that would have been funnier. B-

Kissmekatey's picture

Not as funny as the premise could have been. Nice try, though.