RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don't want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.
James Day, Photographer
Malcolm Poynton, Executive Creative Director
Neil Dawson, Creative Director
Dom Sweeney, Art Director
John Crozier, Copywriter
Model Maker - Peter Cole