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Reach for a way out

The O Ninho Association partnered with TBWA\Angola to create this ad billboard reminding us that for most women, prostitution isn't a choice. It's either a result of human trafficking. or straight up desperation.
And before you Social Justice Warriors start frothing over the fact this ad features a black woman "behind bars," reread my first two sentences. Then try to keep in mind that human trafficking is a form of slavery and uh also this ad was made for the Angolan market which is in Africa.

Also-- this is our first ad from Angola. Thanks for the submission!

Advertising Agency: TBWA\ANGOLA
Agency website: http://www.tbwa.co.ao/
Creative Director: DIOGO PEIXOTO / MIGUEL REIS
Art Director: JOÃO MARTINS
Copywriter: SARA SEZIFREDO
Post-Production: GINGER CANDY
Photographer: FRANCISCO PRATA
Published: JUNE 2015

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