The advertising world was rather taken aback by Campaign's choice of putting Nigel Farage on the cover. There has always been a bubble around the advertising and media elite, one that separates them from man on the street, but I am a bit surprised to see that professionals actually don't want to know, and learn, what Nigel did to convince an entire country to leave the EU. That's some high-level convincing, that. Most of the reactions spent their time on cheao+easy, and highly inappropriate, comparisons to Hitler. As far as I know, Nigel has yet to gas six million people, but I could be wrong.
"Love him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message across with maximum effect."
Thing is, this will all be forgotten by the time Campaign Big Awards comes around and the usual suspects scramble back up campaign's arse in hope to get an award or 'Ad of the day'. https://t.co/80gUGBzMJX
— Dipesh Mistry (@Made_By_Mistry) July 17, 2019
Fixed the cover @Campaignmag https://t.co/eOKZkFUnDk pic.twitter.com/Y5QOPHGNd2
— Vella Jon (@vella_jon) July 17, 2019
I'm not a fan of Farage, or anything he stands for, but the responses to this tweet perfectly exemplify the industry's London Bubble problem... don't deny the existence of an alternative point of view, use it as fuel for the fire in your work, and make things change. https://t.co/zZrVGUnije
— Kate O'Connor (@kateoconnor) July 17, 2019
Campaign magazine even has to explain the point of the piece, what Farage did was brand building except in the political sphere. The article was an interview with Nigel specifically about this. It revealed some interesting tactics used. But the Hitler replies kept on coming. You know, Labour didn't like that famous Saatchi dole-line ad either, but it worked and we still discuss how that simple billboard changed opinions in the political climate back then.
The piece doesn't guffaw over him it examines brand building in the political sphere. It is one feature of many considering the themes of love and hate across the magazine.
— Campaign (@Campaignmag) July 17, 2019