Red Cross - Rain, House, Bridge - press, China

Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.

Agency: Itect, Guangzhou
Client: Red Cross
Tan Liping (Designer)
Wang Xiaoling (Designer)
Cai Jiabin (Photographer)
Joe Harris (Creative Director)
Paul Chan (Copywriter)
Liu Tau (Copywriter)
Sheng Guang (Art Director)
China, People's Republic of

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
purplesimon's picture

The first execution is the best, the rest are a little lame in comparison. But good to see the Red Cross advertising what it's known for: helping people in crisis.

Bet we don't see comments from those anti-Red Cross morons on this thread. And yes, they are morons in my opinion.

alex's picture

Seconded - on every aspect.