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Reebok - Cardi B "Sport The Unexpected" (2019) :60 (USA)

Cardi B stars in "Nails," for Reebok as part of the campaign "Sport The Unexpected." Agency Venables Bell & Partners teamed with Cut+Run's editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin' collaboration between the performer and brand.

It gets weird, so weird I have a sudden craving for skittles, as Cardi B gossips with her friend about a guy: 

"I think he's cute, but I don't think he's not calling me in two days cute, you know?" 

Suddenly, all action in the salon stops when they discover her shoelace is untied on her pristine sneakers. Magical CGI nail growth later, she "nails it" and concludes the spot with a groanworthy pun. 

As an aside, I need to find me a salon like this, I want to be gossiping with my girls all day while getting everything done in a colorful setting. The art direction here is popping, and I guess we can conclude so are the shoes in the collaboration?

Client: Reebok

Title: “Sport the Unexpected”


Agency: Venables Bell & Partners

Chairman: Paul Venables

Executive Creative Director: Will McGinness

Creative Director: Byron Del Rosario

Art Director: Victor Roa

Copywriter: Sam Bauer

Director Of Integrated Production: Hilary Coate

Produer: Melanie Fedunok

Production Assistant: Mandy Tripp

Account Director: Kristin Obi

Account Supervisor: Jessica Zou

Account Manager: Patrice Boswell

Business Affairs Manager: Sametta Gbilia


Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Director of Photography: Alexis Zabe

Partner/Managing Director : Shawn Lacy

Executive Producer: Holly Vega

Line Producer: Grace Bodie

Head of Production: Mercedes Allen-Sarria, Rachel Glaub

Production Designer: Alexis Ross


Editorial Company: Cut+Run

Editor: Ben Campbell

Assistant: Ramon DeSouza

Producer: Jess Manning

Executive Producer: Deanne Mehling

VFX: The Mill

Creative Director: Phil Crowe, John Leonti, Wes

Executive Producer: Anastasia Von Rahl

Producer: Katie Buckley, James Beck, Melanie Roy

Production Coord: Sean Tomek

2D Lead: Martin Karlsson

3D Lead: Jason Mortimer, Jorge Montiel

Colorist: Greg Reese

Color Producer: Liza Kerlin


Sound Design/Mix/Music: Barking Owl

Track: Original ‘Nails Did’

Composer: Jacob Plasse

Mixers: Mike Franklin, AJ Murillo

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Anonymous Adgrunt's picture
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Sneakers suck's picture

I kinda like this commercial. Just because of the nails.