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Renault with getaway driver Thierry Henry in ‘The Big Shop’ and ‘Game Over’ idents

Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.

 

Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style’. Thierry and his Renault rescue fans from the everyday commitments such as shopping or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub. I need a driver like this in my life. 

The campaign created by Publicis•Poke features two 60-second & 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports. 

Adam Wood, Marketing Director - Groupe Renault UK and Ireland said: “The renewal of our partnership with Sky Sports is about celebrating the dedication of football fans to be part of the game. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, and will try to be at the game no matter what.”

 

Dave Monk, Executive Creative Director – Publicis•Poke

 

“We’ve all been there, there’s a big game on telly but you’ve got something equally big on that you can’t escape; Your sons ballet class, your daughters best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing / cinematographer combo and a cracking soundtrack, and you’ve got a visual feast that should get footy fans revved up for the new footy season”

PUBLICIS•POKE CREDITS

 

TITLE: Renault Sky Sports Sponsorship

 

CLIENT: Renault UK

 

CLIENTS: Adam Wood, Olivia KayeChriso Antoniou

 

BRIEF: (sum up in one sentence) To grow awareness and affinity of Renault through the Sky Sports Premier League sponsorship

 

ADVERTISING AGENCY:  Publicis•Poke

 

EXECUTIVE CREATIVE DIRECTOR:  Dave Monk

 

GROUP CREATIVE DIRECTOR: Colin Byrne

 

SENIOR CREATIVE TEAM: Andy Thirsk & Matt Comras

 

PLANNERS: Calvin Lyon & Will Elliot

 

BUSINESS DIRECTOR: Stuart Pond

 

ACCOUNT DIRECTOR: Abby Fox

 

ACCOUNT MANAGER: Luke Cox

 

HEAD OF FILM PRODUCTION: Colin Hickson

 

AGENCY PRODUCERS: Emma Havard-Jones, Joss Haynes

 

MEDIA BUYING AGENCY: MGOMD

 

PRODUCTION COMPANY: Pulse Films

 

DIRECTORS: 32

 

PRODUCTION COMPANY PRODUCER: Shirley O’Connor

 

DOP: Sean Bobbitt

 

EDITOR: Ten Three

 

POST-PRODUCTION COMPANY: Time Based Arts

 

AUDIO POST-PRODUCTION COMPANY: Factory

 

ILLUSTRATOR: Sam Gilbey

 

DATE RELEASED: 9TH August

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