Because 4-wheel steering is such an amazing concept that gives you the ability to really hug corners when driving.... Renault France decided to hug corners with their posters. Cute ain't it?
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux