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These are beautiful ceilings. They are. Why they are used as an illustration to the car that has no ceiling... Is uhm. Maybe they're suggesting we should all joyride into cathedrals a little more often. In our cabriolet, of course.
Client/Product: Renault / Renault Megane Cabriolet
Headline and copy text:
Look up more often.
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez