The Misters is a little ... hot to trot. Because it's Tuesday, you see. And on Tuesdays he goes a little crazy. He goes a little *wink*... He ... Goes away. What's that spray the wife brought out of the night stand?
"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”
If you explain it with football, they understand.
Líbero, is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.
Líbero Spray will be available at select newsstands, on ebay and through the site: spray.revistalibero.com
ad agency: LOLA MullenLowe, Spain