ESPAT TV's ‘Creative Collective’ creates branded and entertainment content within Esports
Esports company ESPAT TV today announced the launch of its ‘Creative Collective’, a New York based group built upon delivering disruptive, culturally driven, gaming and esports-centric premium produced content. Joining the collective is the Ridley Scott Creative Group of companies, creating live TV, advertising, branded entertainment and more for the gaming ecosystem.
This new collaboration, which sits at the intersection of memorable content and gaming engagement, will benefit from the production resources and talent now mutually available, as the team creates campaigns for ESPAT TV clients.
“It is rare to have a creative group that consistently produces top-tier work while at the same time achieving such strong performance,” said ESPAT TV co-founder and CEO Dante Simpson. “The Ridley Scott Creative Group has proven itself capable of delivering against a range of production needs, and their diverse assortment of skills and collaborative culture will benefit the clients we are now adding.”
RSA Films director Christian Lamb, who will be helping to lead the collaboration at the Ridley Scott Creative Group, said, “ESPAT TV’s Creative Collective launch is a unique opportunity for our global network of production talent. Gaming and Esports are universal entertainment and we’re excited to explore the storytelling possibilities, from live TV, branded and episodic content to AR, VR and everything in between.”
In addition to the Ridley Scott Creative Group, the ESPAT TV collaborative will be complimented by the innovation experts of PRG, the largest TikTok Agency ‘Movers & Shakers’ and the Esports Locker, a property of Esports Stadium Arlington and Unbridled Media. This like-minded network of creators and innovators services a global gaming audience with ROI for brands like Pepsi, Mountain Dew, Toyota, Adidas Originals, Chipotle, Dell and publishers such as Fortnite and PUBG.
ESPAT TV is a full-service collaborative production house co-founded by Dante Simpson, Ed Brooks and Mario Prosperino, working with innovative partners and building loyal connections with Gaming publishers, tournament organizers, teams, brands and influencers to move the creative needle. ESPAT TV both creates memorable content and represents selected content for distribution. Focused on big ideas and platforms that create differentiation for gaming content, ESPAT TV’s sweet spot lies at the intersection of tactics that create consumer engagement and connectivity, though premium content. Comprised of five premiere partners focusing on the following pillars: Creative Storytellers, Content, Innovation, Cultural Insights, and Full-scale Production (Scripted, Non-Scripted, Live, Animation). ESPAT TV’s nimble operations are empowered to create an implement highly integrated content, campaigns, or serve as a hired gun for precision execution.
RIDLEY SCOTT CREATIVE GROUP
The Ridley Scott Creative Group is a global creative studio that has brought together the entertainment industry’s greatest selection of directors, designers, photographers, illustrators, experiential artists and more - to create stories that shape the future of entertainment. Their work spans some of the most culturally transformative and influential creative across every medium from social to silver-screen and everything in between.