RIFT "Water balloon" (2015) :30 (USA)

Tired of your boring old MMO? Then get a load of RIFT. This RPG is thumbing its nose at the community and telling them to wake the eff up and try something new.

Agency: High Wide & Handsome
CCO: Mike Wolfsohn
CD/Writer: Matt Garthoff, Damian Fraticelli
CD/AD: Jarrett Farls
Agency Producer: Ginny Turner
Associate Producer: Sheena Ruffin
Director of Client Services: Magnus Morgan
VFX Company: Ring of Fire

AnonymousCoward's picture
Dabitch's picture

The opening scene reminded me of the old Ratchet and Clank sort of reality based ads. Remember The sheepinator? "Dude! That's my mom! Dude!"

kidsleepy's picture

2003-2004 was the year of "spend a lot of money to make our ads look low-rent." Remember the pissed off ex-girlfriend Toyota ad?

Dabitch's picture

Yes because the "pretend reality" thing was an easy trick in order to go viral among the gullible? I remember when people thought that Toyota Meteor ad was real footage. Pfft.