Ronald McDonald Barnfond 2011, 40 sec, Sweden

The Ronald McDonald Childrens Fund

Campaign - ”Please don’t hang up”

As a parent or relative, saying good night to a child over the phone is the last thing you want to do when the child is going through a tough period of sickness. You’d wanna be there in person. That’s the reason of existence for The Ronald McDonald Houses, and The Ronald McDonald Childrens fund. The aim is to build houses in connection to hospitals around Sweden, to act as a home away from home for the parents and relatives – a place where they can stay while the child is hospitalized.

Copy Writer - Nick Christiansen
Art Director - Joel Ekstrand
Account Director - Pelle Josephson
Account Manager - Jeanette Ytterman
Planner - Karl Wikström

Production company - Sara Haag AB
Director - Sara Haag
Producer - Petra Johansson

Anonymous's picture
Dabitch's picture

Ow OW OW. Heartache.

AnonymousCoward's picture

I prefer the first one. It caught me by surprise.

fairuse's picture

Aww. *sniffle*

The spots worked. I remembered something I haven't thought about in a long time. Nuff said.