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A good lead from Hlebarov brings us this pairing of beer ads. Now, I'm absolutly positive that Heineken was doing the same thing - at least on posters - back in 2001, possibly created by Neboko. I'm sure there are more examples but I can't find any in my archives at the mo' - if you have any link them in comments (or just email them to the hostmaster).
This is a new tv commercial recently released in Bulgaria for Heineken's brand Kaiser beer. Since Heineken owns it they might even have spun the idea from the Heineken poster I mention. Super adgrunts watch it here. It makes sense, as a Kaiser actually wears a crown don't they?
This is Budweiser King of beers from 2001. For any European beer lover this makes little sense, we're hard pressed to call it beer much less King. ;)
I'm sure there are loads more. Show'em if you got 'em!