The royalest of beers.


A good lead from Hlebarov brings us this pairing of beer ads. Now, I'm absolutly positive that Heineken was doing the same thing - at least on posters - back in 2001, possibly created by Neboko. I'm sure there are more examples but I can't find any in my archives at the mo' - if you have any link them in comments (or just email them to the hostmaster).

This is a new tv commercial recently released in Bulgaria for Heineken's brand Kaiser beer. Since Heineken owns it they might even have spun the idea from the Heineken poster I mention. Super adgrunts watch it here. It makes sense, as a Kaiser actually wears a crown don't they?

Kaiser King of beers 2006

This is Budweiser King of beers from 2001. For any European beer lover this makes little sense, we're hard pressed to call it beer much less King. ;)

Budweiser - King of Beers (2001)

I'm sure there are loads more. Show'em if you got 'em!

Comments (9)

  • kgeiger's picture

    Coloribus ADmirror has several of these

    Jul 04, 2006
  • Dabitch's picture

    Ah, well there you go the Heineken one I was blabbering about is there.

    Jul 04, 2006
  • Dabitch's picture

    Longtime adlister Henrik said "I have a picture of Budweiser doing it in Shanghai, outdoor in the subway" which sounds kinda kinky, but then here's the image.

    Jul 04, 2006
  • Plywood's picture

    Budweiser lawyers will shut that down in a real hurry once they get wind of it.

    Jul 04, 2006
  • Dabitch's picture

    Pffft. Right, and Dolly Parton sleeps on her belly. I doubt that.

    Jul 05, 2006
  • Andreas-Udd's picture

    On what do you base this assumption? Has Budweiser trademarked the upside-down cap or the phrase "King of beers" or something?

    Jul 06, 2006
  • Allan1's picture

    Actually, I believe that Budweiser trademarked "King of Beers" many, many years ago. So far back that I can't remember when.

    I understand European reluctance to drink American beers. They're not as flavorful or robust here in the States....

    Jul 06, 2006
  • Dabitch's picture

    At the other end sits a venerable Czech brew that has been called "Budweiser" throughout Europe since the 13th century, but must be called "Czechvar" in the U.S., due to pressure from its richer (but blander) cousin from St. Louis.

    Wanna bet that journalist loved getting "richer (but blander)" in there? ;)

    Jul 12, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.