RSA Signs Award-winning Director Andrew Hines

Director Behind Big Sean’s Elegiac, Award-winning Music Video “One Man Can Change The World” ft. Kanye West and John Legend

Los Angeles, November 21, 2016—Globally renowned production powerhouse RSA Films is pleased to announce award-winning commercial and music video director Andrew Hines has joined the company for commercial representation. The news follows the launch last week of several new projects from Hines—promos for My Morning Jacket’s Jim James’ “Here In Spirit” (produced by RSA’s Black Dog Films) and i Am Other artist Buddy’s “Shine,” and an Ad Council PSA called “Listen,” which portrays the power of empathetic listening and awareness for people in recovery via Viacom Velocity (the company’s in-house creative content agency), and produced by RSA. The PSA first aired during a 30-minute commercial-free TV special on Friday called “Listen: Facing Addiction in America” on Viacom media networks.

Hines’ work also includes 2015 MTV VMA winner “One Man Can Change The World,” Big Sean’s elegiac promo ft. Kanye West and John Legend, and an interactive film for TriBeCa’s ReActor experience—the world’s first computerized acting judge—via JWT NY, which won a Cannes Silver and two Bronze Lions.

“I was raised amidst nature and beauty of Nova Scotia, Canada,” Hines said. “When I discovered the power of film in my youth, a whole new world of creativity and adventure opened up. I looked to filmmakers like Spielberg, Malick, Fincher, Jodorowsky; but most of all, Ridley and Tony Scott have been championing my career and interests from afar for so long. This is a real life dream come true to walk the same halls as the very visionaries who inspired me to strive towards my own goal of becoming a director. I'm honored beyond measure to call RSA my home.”

“We’ve believed in Andy’s talent for a long time,” said Jules Daly, President of RSA Films. “He is incredibly creative and driven, and has directed some of Black Dog’s most inspired music videos over the past few years. The timing is perfect to welcome him to RSA for commercials and content. His strength as both a storyteller and resourceful collaborator will be a great asset to our clients. On top of that, he’s a pleasure to work with!” 

The past five years have been prolific for Hines, who after earning a master’s degree from American Film Institute, went on to direct commercials such as Nike Basketball’s “Be Courageous,” featuring jazz pianist Robert Glasper, Gillette’s “Rusty Bottoms” with singer/songwriter Robert Ellis, and a brand film for L’Oreal that tells the origin story of men’s grooming line, Baxter of California. And he has directed additional music videos for Juicy J ft. Kanye West, Beyoncé artists’ Chloe x Halle, The Head and The Heart and many more.


Founded by Ridley and Tony Scott in 1968, RSA Films has, for more than 40 years, been one of the world's leading commercial production companies. Headed by President Jules Daly, RSA has created a legacy of excellence in commercials, music videos, features, television, branded content, VR and beyond that has expanded over the years to sister companies Scott Free, Hey Wonderful, Black Dog Films and 3AM. Headquartered in Los Angeles, with offices in New York, London, Hong Kong and Shanghai, RSA has a roster of over 70 directors, including Ava DuVernay, Sam Mendes, Paul Feig, Jake Scott and Terence Neale. RSA has received numerous Cannes Lions, EMMY, BAFTA, AICP, CLIO, MTV and MVPA Awards since its inception. 


Andrew Hines
Andrew Hines
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