The ad with Winston Churchill showing the "victory" sign and the headline "London Fights Back" which first ran last Friday, a week after the London bombings, pulled in 192 complaints to the ASA by the end of the day. This must be some kind of record. No stranger to controversy, Ryanair has had two ads banned by the ASA back in 2001, as they were a bit naughty. One read: "Blow me! These fares are hard to swallow", and another "Satisfaction guaranteed", the ads promoted Valentines day prices.
The speecbubble reads: "We shall fly them to the beaches, we shall fly them to the hills, we shall fly them to London!"
On Saturday The Guardian reported that Ryanair refuses to pull 'victory' ad , despite members of the public calling the ad crass, offensive and insensitive. Peter Sherrard, head of communications for Ryanair has another opinion:
"We are trying to ensure that the terrorists don't succeed in paralysing people with fear, which is their primary objective, and that people continue to lead their lives as normal and continue to fly."