Toyota Canada Inc. will make advertising history on March 5 when it broadcasts a special two-minute short film during the Academy Awards on CTV to introduce Canadians to the new 2007 Toyota Camry.
The spot was produced for Toyota Canada by Saatchi and Saatchi Canada. The director of photography for the spot is Oscar-nominated Dante Spinotti.
The ad will be available for online viewing March 5, 2006 at 8pm at TheNewCamry.ca.
Read on for stills from the short film.
The film entitled “What You Want Is What You Need” will air only once and only in Canada. The campaign started February 13 with tease spots on CTV and following the Oscars®, the campaign will kick into gear with a "concentrated brand-sell phase" leading up to March 20. For the next 10 weeks, the spots will run in rotation on CTV, as well as on Discovery and TSN with additional on-line elements and print components in The Globe and Mail.
Filmed on location in: Valdivia, Chile
Art Director / Creative Director: Simon Duffy
Director: Marcel Langenegger
D.O.P.: Dante Spinotti, a two-time Oscar® nominated cinematographer
Voiced by: Award-winning Canadian actor, Colm Feore
Writer / Creative Director: Simon Creet
Producer: Ed Callaghan
Editor: Chris Van Dyke / School Editing
Music: Vapor Music
Production House: Circle Productions
Agency Producer: Sumit Ajwani
Account Supervisor: Richard Lambert, Dino Vacca
Advertising Manager: Kathryn Ruhland, Toyota Canada