Safeguard Soap - What you touch - poster, Malaysia

Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this "whatever it's touched, you touch" poster series. Eww, one could get germophobic for less.

Edmund Leong (Photographer)
Jesse Choo (Photographer)
Adrian Miller (Executive Creative Director)
Edmund Choe (Executive Creative Director)
Ian Lee (Art Director)
James Yap (Copywriter)

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Anonymous Adgrunt's picture
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Shaka_Zulu's picture

Oh yeah! So true, and funny... shouldn't the line be "whatever it touched, you touch" ?

caffeinegoddess's picture

probably. might be a Malay to English translation problem.

Dabitch's picture

most def, I had to go and 'correct' that line several times to match the advert as I kept writing "whatever it touched, you touch." instead. ;P