/** */ Sagami Rubber Industries / Condoms - Love Distance - (2009) 2:00 (Japan) | Adland

Sagami Rubber Industries / Condoms - Love Distance - (2009) 2:00 (Japan)

A man from Fukuoka, a woman from Tokyo, to prove their love, they ran to meet each other.

Gold winner at Cannes lions where this explanation was posted:

Publicising the product benefits of Sagami Original, the world's thinnest condom at just 0.02 mm. By communicating a "love" theme, we were able to build an aimiable brand image that differed from other competitors. We used a real long distance couple from the entries received and asked them to run a 1000 km marathon. The goal is for the two to embrace. When they do embrace, the distance between them, that began at 1,000,000,000 mm is now 0 mm..".. and yet love needs distance", is inserted, and the distance is pushed back to 0.02 mm. Thus the benefit of the world thinnest condom.

The video conversion process has failed. You might want to submit a simpler video format like mpeg or divx avi.
If the problem persists contact your website administrator. Please check logs for further debugging.

Product/Service: CONDOMS
Entrant Company: GT Tokyo, JAPAN
Advertising Agency: GT Tokyo, JAPAN
Creative Credits
Creative Director: Naoki Ito
Copywriter: Naoki Ito
Production Company: ROCK & ROLL Tokyo, JAPAN
Director: Kan Eguchi
Producer: Atsuki Yukawa
Editor: Keisuke Ohta
Sound Design/Arrangement: Takahisa Mitsumori
Music: Artist/Title: Ryuichi Sakamoto
Art Director: Naoki Ito
Lighting: Takahiro Konomi/Hidenori Kogo/Naoki Goya/Kinya Tsukamoto/Hiroyo Morita/Kimitaka Kajihara
Post Production: Eitaro Yamamoto/Hiroyuki Watanabe

Non-Grid/Rock& Roll Japan/S2 Factory/Rhizomatiks/Tsumuji Technology/Pickles/Rkb Motion

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.