The Samaritans - ‘We Listen’ - print, UK

The "we listen" campaign uses a simple old trick, where certain words are highlighted to reveal the hidden message, and combined with the portraits of peoples backs it make you realize how important the Samaritans are. They listen, and in many cases they are the only people some can turn to. Not everyone can understand how one feels losing a job when you're older, or the struggles of losing your life-partner. Lonely, stressed out for whatever reason, the Samaritans are literally there to listen, and help.

ad agency: MullenLowe London
Photographer: Nadav Kander

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