With so many phones out there, it's hard to break through the competition. But DDB Stockholm figured out a nifty way to sidestep the issue, with its launch of the Samsung Galaxy Alpha.
Every day for a week, in a different Samsung store, a Galaxy Alpha phone will ring. If you pick it up, you have a chance to win it. Simple as that.
Agency: DDB Stockholm
Business Director: Jacob Sandström
Account Director: Jasmine Riahi
Account Manager: Rebecca Jerndahl & Susanne Ytterlid
Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm
Planner: Patrick Wilkorsz
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Digital Account Manager: Christian Stephens
Digital Designers: Martin Runfors & Dennis Phang
Graphic Designer: Tor Westerlund
Copywriters: Johan Alm & Tor Dickson
Production Company: House
Retail Agency: Workshop