Samsung gaming Marathon "Run. Play. Donate." (2017) :44 (Israel)

Samsung is proud to present the gaming marathon. Where your running turns into a donation. How does it work? Throughout the marathon course you will see coin stickers. Each coin you step on will be transferred to our database via the chip attached to your chest number and then will be converted into money which id donated to the community under your name. Run Play Donate. Fun idea for a good cause-- their good cause, as the runners get to choose the charity their money goes to. It's all part of the Samsung Tel Aviv Marathon, this February 24th.

Client: Samsung Israel
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Copywriter: Oded Zur
Art Director: Meital Miller
Art Director: Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account manager: Tseela Freund
Account Executive: Inna Tubin

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