To promote the new Galaxy S5, Samsung pulled off a stunt in Switzerland. They hired a diver to surprise unsuspecting people by popping out of the water and handing them a ringing phone. They were then encouraged to get in the water and take an underwater selfie. And if they did so, they'd win a phone. Did I mention it was cold? It was 15C and the water was 8C. Or, 59F with water temp at 46F.
Nice way to promote the phone and its feature, but there aint no way I'd do a polar bear act for a free phone.
Advertised brand: Samsung Galaxy S5
Advertising Agency: Serranetga, Zurich, Switzerland
Agency website: http://www.serranetga.com
Creative Director: Florian Beck
Director: Mitch Bekk
Copywriter: Leoni Klump
Illustrator: Julia Miller
Additional credits: Nicolas Hostettler (Consulting), Maurizio Rugghia (Managing Director), Cheese & Chocolate Film SA (Camera/Sound)