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Sanofi MagneVie Stress Resist - Drama out of nothing campaign makes things extra dramatic with a real soprano

MagneVie Stress Resist and Publicis Romania remind you that if you make a huge thing out of an edgeless tape situation, you may be a little tense. Stop making a drama out of nothing and chill out.

Meanwhile, in this stress-land, a woman makes a huge drama out of a stuck zipper. Come on girl, have some MagneVie Stress Resist. It contains Rhodiola Rosea that can help you chillax.


And what better way to communicate “drama out of nothing” concept, than with a real soprano?


The launch event for this product took place on a famous Romanian theater stage, where, one by one, the audience, specially invited press and influencers, were introduced to 6 contemporary, everyday dramas:

 “The Slow Elevator Drama”, “The Missing Sock Drama”, “The Noisy Printer Drama”, “The Stuck Zipper Drama” and “The Edgeless Tape Drama”. 

In my personal stress pile, I will add the "Where's my phone Drama" and the "I missed the bus again and it's going to rain Drama". Maybe I need some of this stuff.

Ad agency: Publicis Romania.

The team:

Jorg Riommi – Chief Creative Office, Romulus Petcan – Group Creative Director, Gabriel Gherca – Group Creative Director, Laur Răboj – Senior Copywriter, Florin Pădurean – Senior Art Director, Camelia Efrimov – AV Producer,

Andreea Racoceanu – Sr Account Executive, Cristian Buha – Account Manager, Lucian Gavril – Account Director, Cătălin Albu – Client Service Director.

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