Sorry guys, I know we shouldn't be mocking y'all, but since I can pop out a nine pound baby without any pain relief while I've seen grow men cry over simple eyebrow plucking, the strategy in this ad - using a transvestite to highlight the "pain free" feature of this epilator - just tickles me pink.
The model in the ad, Karis, performs in a burlesque show in Los Angeles, playing with androgyny and hula hoops. "When I take my top off, that's when they realize I'm a boy."
Ad Agency: DDB London
Neil Dawson, Creative Director
Michael Kaplan, Art Director
Tim Charlesworth, Copywriter
Richard Chambers, Agency Producer
Director : Frederik Bond
Prod. Co. : Sonny London