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Schwepps "competition" (2016) :40 (Israel)

There comes a point in everyone's life where they are, "too old for this shit." In the case of John Harper, it happened in "da club," at 1:32 AM where he realized the selfies, the screaming frat-bros, the navel piercings, that guy's shirt, the getting-cut-off-in-line-for-the-bathroom, the stupid club moments were, well, stupid. So he did what every grown up does, and he left. Quite well done spot. That club does look quite douchetastic. It's kind of awesome. It's also a great way to separate Schweppes from the other sodas. When all the other drinks in the room are children, Schweppes is the adult. It knows when its time to go home.

Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Copywriter : Michael Kotkes
Copywriter : Yonatan Titel
Art: Ayelet Eral
Director: Ohav Plantz
Post production : Rabel

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Anonymous Adgrunt's picture
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David Felton's picture

Like a meme brought to life.

Dabitch's picture

Sssssshweppes has been quite consistent through the years targeting "that moment". This is a very nicely done execution of this strategy. I used to really like the John Cleese subliminal ad one, but lets be honest, that had nothing to do with the "grown up" targeting.

David Felton's picture

Have you seen the French Sschwepps adverts with Uma Thurman? At least I think it's French. They were on TV, in French, last time I was in Paris.

Dabitch's picture

Do you even search, bro? What the hell.