Very moving tribute to the great hockey players and the kids who have been inspired by them for Scotia Bank's sponsorship of the World Cup of Hockey. Love the match cutting between kids and professionals in photographs. For those who love hockey you'll realize this spot recreates iconic moments.
The first being Bobby Orr’s famous flying goal, i.e the overtime goal catapulted the Boston Bruins to a series sweep and a Stanley Cup victory in 1970. The second moment features Canadian icon Lanny McDonald scoring a goal to help give Calgary its only Stanly Cup.
The third goal by Mario Lemieux, is considered one of the most spectacular playoff goals in Stanley Cup history. But hey, I come from Pittsburgh and Mario's one of us, so you can't claim him, Canada, sorry, eh.
The fourth goal however, really is the most iconic hockey goal in Canadian history. . It was scored by Paul Henderson for Team Canada against the Soviet Union in the Summit Series in 1972. You can't beat western goals against commies, can you.
Canada has a special relationship to hockey, and I know as the temperatures inevitably drop with the season's change that there will hardly be a dry eye when this spot airs. Nice one, Scotia Bank.
But you're kidding yourself with Super Mario. I grew up down the street from him. His blood isn't filled with maple leaf. It's yinzer through and through.
Chief Marketing Officer: John Doig
Senior Vice President, Canadian Banking Marketing: Clinton Braganza
Vice President Marketing, Advertising and Media: Lisa Hartley
Vice President, Sponsorship Marketing: Jacquie Ryan
Director of Brand and Media Strategy: Melanie Smith
Director, Hockey Sponsorship: Lisa Ferkul
Senior Manager, Brand: Christine Wilby
Senior Manager, Mareting Integration Services: Andrea Bolland
Creative Agency: Bensimon Byrne
Executive Creative Director/Partner: Joseph Bonnici
Associate Creative Directors: Gints Bruveris, David Mueller
Writer: Matthew Valenzano
Art Director: Cam Hopkins
Producer: Michelle Pilling
VP, Group Account Director: Erin O’Connor
Program Director: Jordan Lane
Project Manager: Aviva Philips
Production Company: OPC
Director: Gary Freedman
Director of Photography: Stephane Fontaine
Executive Producer: Harland Weiss
Line Producer: Matt MacLennan
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editor: Ross Birchall
Assistant Editor: Nancy Gidman-Latorraca
Online: The Vanity
Colourist: Eric Whipp, Alter Ego
Audio: Grayson Matthews