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ScottsMiracle-Gro runs with the tried and tested classic Superbowl commercial move - pack it full of random celebrities.
John Travolta and his daughter Ella dance on the lawn as Martha Stewart trims the hedges. Leslie David Baker (from "The Office") and NASCAR driver Kyle Busch also make an appearance, together with actor Carl Weathers and fitness instructor Emma Lovewell. This is the first time that ScottsMiracle-Gro has bought a Superbowl spot.
Ad agency: VaynerMedia.