Serious money tips get a playful twist in a new campaign directed by kaboom’s Dave Garcia for WesBanco via their agency of record, Brunner. Two spots, Let’s Talk Credit Scores and Let’s Talk Tomorrow, take a real-world gamified approach to get people thinking about healthy money management. The third commercial features people offering sage advice - a mix of heartwarming, funny and even poignant experiences shared.
Dave Garcia brought his experience as a Director/Editor to the project to play for post and efficiently capture the best performances and various environments during the one-day, one location Austin-based shoot. Garcia’s creative viewpoint and expertise, combined with kaboom’s production acumen, delivered creative diversity within an efficient day. The resulting vignettes demystify money matters with an approachable style – an embodiment of WesBanco’s award-winning service and tools that can help transform people’s spending, saving and investing mindset.
Director, Creative Services: Dan Magdich
Creative Director: Kevin Corfield
Associate Creative Director/Art Director: Karl Fritzman
Copywriter: Caitlin Brunner
Associate Director, Video Production: Emily DeShantz
Group Account Director: Jen Pflug
Senior Account Manager: Ashley Miller
Production + Post Company: kaboom
Director/Editor: Dave Garcia
EP/Owner: Lauren Schwartz
HOP: Steven Sills
Post Production Coordinator: Delaney Harader
Mix: V6 Post
Music: Boss Soundstripe Productions