Serve Marketing and the city youth of Chicago just launched "Chicago Wears Condoms" to promote safe sex, reduce teen birth rates and STDs and overall improving adolescent health. The fun illustrations literally cover Chicago's skylines with condoms. Putting the "cock," in Hancock Tower, eh? Sorry, couldn't resist.
They also had fashion students from the Illinois Institute of Art develop dresses made out of 12,000 condoms which they then wore at Roosevelt Train Station on World AIDS Day.
Client: Chicago Department of Public Health
Agency: Serve Marketing
Executive Creative Director: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director/Designer: Kelsey Barnowsky
Copywriters: Beth Musni + Ali Coates
Developers: Fred Ziegler + Bryon Schmear
Account Executive: Heidi Halperin
Production: Steve Scherf + Rob Birdsall