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The Peruvian League Against Cancer has a great idea to encourage people to get out of the sun for a bit, at Playa Agua Dulce they built a giant rectangle which gives wireless internet connectivity to anyone standing it its shadow. When the sun moves, so does the wifi-signal. Very clever. The idea is to bring this to beaches around the world, and encourage people to get out of the sun a little. Local anti-cancer organizations in San Francisco and New Zealand have already partnered up with The Peruvian League Against Cancer to make their own local versions.
Client: The Peruvian League Against Cancer
Agency: Happiness Anywhere http://www.happiness-anywhere.com/