Shalit House "The lost children" (2016) 2:10 (Israel)

Back in January, ACD Grey TelAviv had fantastic idea for Shalit house. With so many abandoned children in Israel, one out of twenty-five, they made use of the PA system at a store like the equivalent of a Target or something, and had the workers announce over the PA that there were missing children. You must see it to believe it. This is the case study for it.
Such a great idea to hack this kind of "media."

Creative Manager: Ziv Meiri
Agency: ACW GREY Tel Aviv
Copywriter: Yonatan Title
Copywriter: Asa Keren
Copywriter: Roy Cohen
Account Manager: Mor Pesso Eblagon
Account Supervisor: Keren Shelush
Account Executive: Margaux Rozenberg
Agency Producer: Gal Yaakov
Producer: Naama Belz
Planning Manager: Omri Gitter
Planner: Daniel Avital
Photographer: Saar Mizrahi
Photographer: Alon Grago
Original Music: Tomer Biran Music
Post Production: Post Office
Sound Studio: Soundhouse
Editor: Tomer Levi

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NorBdelta's picture

Very moving indeed