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An eternal traffic jam on highways that are shaped like an ear. I had no idea traffic was this bad in Israel, but that is a good argument for using radio media for advertising.
Advertised brand: Shapa radio advertising.
Advert title: Shapa the power of sound
Headline and copy text:
over one million people hear your commercial every single day.
Shapa radio advertising- the power of sound.
Art Director: Sara Lev
Copywriter: Adam Peled
Executive creative director: Yoram Levi
Photoshop & 3D Illustrator: Lin Friedman
Studio Management: Avi Avidan
Account Supervisor: Yarden Enosh
Account Executive: Lee Duek
Head of Strategic Planning: Asaf sides
Media Directors: Carmit Dori, Linda Yachbas
Office Producers: Sivan Leshed, Tali Sasson
Traffic: Anna Napadow
Published: December 2014