Shortest Stories

To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.

Client: Albert Dali Naming Consultants
Brand: Albert Dali
Website: www.albertdali.com
Agency: Lucifer Labs, Chennai, India
Website: www.luciferlabs.com
Creative: Anantha Narayan

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Dabitch's picture

I got "Google" at once, but Häagen-Dazs® has got to be one of the dumbest names in history. I'll admit when I used to live in Stanford, CT we bought Häagen-Dazs® vanilla just to laugh out loud at the packaging showing "OSLO" as the capitol of Sweden. It did, seriously.