Multifaceted New York-based production studio Sibling Rivalry continues to bolster its directorial roster with the signing of filmmaker Harrison Boyce.
A versatile director/DP whose work canvasses the visual spectrum from music videos to brand promos to commercials, Boyce originally made his name on the professional BMX circuit before trading in his bikes for different creative pursuits, beginning his career in graphic design and eventually moving behind the camera. For the director, despite his BMX success, the allure of bringing creative concepts to life always beckoned. “Even though I was pro, it was never my lifelong goal and therefore I was always looking forward and beyond BMX,” Boyce says. “It was an amazing platform for me to build my creative skills off of and I was fortunate to work with some amazing people and travel the world at a pretty young age. Still, even though BMX was something I cared deeply about, I was also always interested in other things like art, design, music and film.”
Boyce has since translated his love of the creative arts in variety of inviting, intriguing and fun projects including music videos for Pusha T and Diddy (“Driving around in LA with Puffy in his Maybach,” he notes as a career highlight), as well as campaigns for Nike, Gatorade, Nowness, Gucci and Dries Van Noten. Now as part of Sibling Rivalry’s roster, the filmmaker has found a kindred spirit that blends well with his aesthetic, style and multitasking, grassroots approach. “I come from a background of shooting, directing and editing all of my own stuff ” Boyce adds. “I like having a hands-on with everything that I do. I really like to capture unexpected elements and find unique moments that help tell expected stories.”
According to Sibling Rivalry EP Shelby Ross, “It’s exciting to have Harrison on our team, his work is fresh, and consistent with the Sibling design sensibility. With his varied, intriguing background in tow, he brings a unique perspective to the SR studio’s roster.”
About Sibling Rivalry:
Sibling Rivalry creates stories with a distinct design sensibility. Our multi-disciplinary team provides production solutions for live action commercial, digital, post production, experiential, as well as design and branding. We produce and create content across all media for a broad spectrum of clients, agencies and brands. Our methodology is driven by collaboration. We are all Siblings.