Sid Lee Paris and PLUM Inspire with Striking New Visual Brand Campaign

In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed visuals that highlight the brand’s inspirational universe. Designed to grow recognition, PLUM’s first brand campaign speaks to a new generation of homeowners and renters who want to go beyond pre-fab. The DIY generation, always WIP, wants to design, create, and imagine. PLUM’s collection of façades and accessories that complement IKEA’s modular furniture, and its vibrant line of wall paint, give spaces a new dimension and personality. More than a brand, PLUM aims to be a partner, a constant source of inspiration for those who want to express their creativity. 


Founded in 2020 by sisters Amandine and Marion, PLUM began with a mission to, first and foremost, inspire. The founders shared a passion for unique design and, above all, passing along to others the key to creating their own extraordinary space. PLUM’s collection offers myriad possibilities for transforming kitchens, walk-in closets, bedrooms, bathrooms and more, while the website offers even more tools for innovation.   


In its first brand campaign, Sid Lee Paris created a collection of visuals that plays off the brand’s possibilities and demonstrates PLUM’s ability to open a world of imagination. Colorful compositions highlight the different ways PLUM can serve as not only a starting point for a whole new creative path, but a companion for those who never want to stop exploring. The campaign also includes a digital film reinforcing the visuals’ aestheticism, by playing off the brand’s name. By turning the brand’s letters, P-L-U-M, into an acronym - project, list, unic, material - Sid Lee Paris illustrates everything PLUM represents.  


Amandine Merle Julia, CEO & Co-Founder said:  “We had a lot of fun with this campaign, experiencing the brand the way the consumer does, building, creating and bringing to life different spaces, using the brand’s products.”  

Plum Credits: 

CEO & Co-founder: Amandine Merle Julia  

Co-founder: Marion Merle 

Kelly Boumard: Brand Campaign Manager 


Sid Lee Credits: 

ECD: Sylvain Thirache 

President: Johan Delpuech 

CD: Stephane Soussan 

Artistic Director: Layla Gras 

Social media creative: Thibaut Thureau 

Copywriter : Kim Froissant 

Account Director : Margaux André 

Account Executive: Mathilde Magne 

Producer: Laetitia Neves 

Managing Director / Director of Strategy: Bruno Lee 

Strategic Planner : Cloé Bouchart 

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