/** */ Silk Cut swansong | Adland

Silk Cut swansong

Tobacco giant Gallaher, who makes Silk Cut and Hamlet, are putting together one last press and poster push in tribute to its past successes.

One idea for Silk Cut is a campaign showing large women singing, the theme being: "It's not over till the fat lady sings."

Gallaher is considering ambitious 3D posters featuring plastic models of women and megaphones blasting out music.

Gallaher is planning to run the campaigns just before tobacco advertising is banned on February 14.

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