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Skittles "Solve the Rainbow" (2017) :40 (USA)

In this trippy spec ad for Skittles starring Lloyd Kaufman of Troma fame, a Rubik's Cube contest goes askew. Despite the kid solving it, the judges are more impressed with Kaufman's (unintentional?) ability to shake Skittles from the puzzle. In the end he is declared winner and presented with a Skittles trophy.
There are some great almost David Lynch-like moments here, although the sound mix is way too hot, especially when the voice over comes in at the end.
Still, Solve The Rainbow is a nice extension though and proves this campaign could go in perpetuity and still be fresh. On another note, if ever there was a brand to embrace UGC you'd think it would be Skittles. No doubt they enjoy it when directors take a stab at it for fun. Who else could forget when Cousins made the filthiest one ever starring newlyweds on their wedding night vack in 2011? Share the Rainbow indeed.

Client: Skittles
Writer, Director, Editor: Eren Gulfidan (erengulfidan.com)
Producer: Holly Meehl (lunamaxfilms.com)
Cinematographer: Nadine Martinez (nadineamartinez.com)
Gaffer: Matt Reilly
1st AC: Christian Chapman
Special Effects Supervisor: Eren Gulfidan
Special Effects Artists: Eren Gulfidan, Alina Landry-Rancier, Roopali Jethwa, Mia Berg
VFX: Sam Stulin (samstulin.com)
Color: Stephanie Gould
Sound Designer: Eren Gulfidan
Sound mix: Gabriel Rattiner
Make-up: Laura Stiassni
Hair: Owen Gould
Costumes: Roz Morris
PA: Reilly Dillon, Christina Yeotsas
Voiceover: Melineh Kurdijan

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