A bride waits impatiently for dad the get the car ready. An equestrian loads his horse into the trailer. A couple let their dogs roam free on the beach. "It may not be made in Ireland, but everything about a ŠKODA is made for Ireland." Basically, with this campaign and the casting ŠKODA wants to be the car for everyone, which falls rather flat. I do appreciate the mom driving six kids to school though, that was a quite recognisable funny moment. See also the previous ad.