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Škoda "Projections" 2011 Czech

Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.

Title: Projections
Product: Škoda
Agency: Leagas Delaney, Hamburg. Hermann Waterkamp, executive creative director; Patrick Plogstedt, producer; Florian Schimmer and Michael Götz, creative directors.
Production: TempoMedia, Frankfurt
Director: Thor
Director of photography: Baldur Eythorsson
Post: Absolute, London.

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