British rock band Skunk Anansie turned to Trunk and directing duo Lore&Jun to collaborate with them on their latest video for their new single “This is not a game”. The track from their sixth and current album, Black Traffic; “is a political track, about the difference in mentality between those suffering under the current financial crisis and those abusing the power over it."
Lore&Jun noted “the band came to us with a very clear idea, which in essence was to become white canvases that would then have projections of an earlier performance layered on top of the final performance”. The directing duo and the band developed the concept, which aimed to capture the feeling and emotion of the song through both the technique as well as the performance. The surreal look of the video is amplified by the band members wearing masks and posturing as their own faces are projected back onto themselves in a rough and garish manner. The looseness is only occasionally punctuated by a beautiful moment of perfect distorted synchronicity, such as the light glinting off lead singer Skins lips.
As the video and song progress colourful highlights and accents are added as well as projected lyrics to match the build and flow of the track. The final chorus of the song concentrates on the incredibly powerful vocal talents of Skin as she performs back lit and in total unflinching belief; “this is not a game”. Her strong profile mirrors the power of the song. Lorena notes, “We were aiming for an obscure, strange, surreal feeling for the video, so we created a mysterious and dark atmosphere for the passionate performance we knew Skin could produce, and she really did us proud”.
Label- 100% Records (UK)
Production Company- Trunk
Executive Producer- Richard Barnett
Producer- Tina Pawlik
Director of Photography- Gabi Norland
First AD- Kerry Green
Camera Assistant- Ewan Mcfarlan
Art Director- Joe Barcham
Make Up Artist- Kristina Vidic
Gaffer- Jon Euesden
Playback- Charlie Galustian
Runner- Pat Cahill
Management- Leigh Johnson
Editing - Pablo Piriz, Lorena Medina
Animation- Sebastian Baptista
Typography Design- Charlie Engel
Grading - Junior Martinez