Mother’s debut campaign for Sky TV sees Idris Elba reprise his role as brand spokesperson. As the sulky granddaughter arrives at grandpas house, he soon realises what he has to do to change her mood - show her a little bit of magic. He summons "The Incredibles 2" by voice, and its off to the races, while Idris Elba comments on everything. The Sky TV features are shown off quite naturally in this spot, my only question is which Sky TV package includes Idris Elba hanging out in my house all day? I want that one.
This ad also introduces Sky's new signature music, Feel it Still by Portugal. The Man.
Katie Mackay-Sinclair, a partner at Mother, said:
"All too often, when a new agency comes on board, the impetus is to throw everything out and start afresh. There was a lot that was working well for Sky, so the real opportunity was to augment what was already working by creating a new, richer brand world and a more emotional, insightful dimension to the campaign."
Ad agency. Mother London
Media agency: MediaCom
Director: Justin Chadwick
Production house: Tomboy Films