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SKYN - Explore yourself / Space (2019) :70 (France)

SKYN® Celebrates Moon Landing’s 50thAnniversary with Campaign Reminding Us to Explore Ourselves

 

Decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception SKYN® hopes to change. To accompany the take-off, SKYN® is launching a campaign with a film that pays tribute to exploration, using historical footage from NASA, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies?"

 

The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks circling the headquarters of NASA in Washington, D.C. and SpaceX in L.A.

SKYN® recently ventured into new territory itself. Earlier this year the brand introduced its own ED pill that can be ordered online and which comes in special packaging, a designer case that always stands on its own. By normalizing ED and the notion of self-exploration, the popular brand hopes to carry out its mission to erase stigmas and make us more comfortable with ourselves.

The rockets are all very phallic, and so are some of the glorious space images, which is fun. Art direction is really quite nice here, but I find the connection between exploring space and exploring myself a little thin. 

Sid Lee:

Title: Explore Yourself

Advertising Agency:  Sid Lee Paris 

President: Johan Delpuech

Executive Creative Director:  Sylvain Thirache

Creative Directors: Céline et Clément Mornet Landa 


Art Director: Ludovic Gontrand 

Copywriter: Max Harrington

Head of Production: Thomas Laget


Producer: Francois Breteche

Video Editor: Yoann Plard 

Head of Strategy: Bruno Lee

Strategic Planner: Patrice Zamy

Managing Director: Mehdi Benali 

Account Director: Héloïse Marchal


Account Manager: Trisha Mitra

 

Lifestyles - SKYN®

President & General Manager: Jeyan Heper

Global Marketing Strategy Director: Marta Toth 

Global Brand Marketing Manager: Nicolas Woussen

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