Technology is destroying our intimacy. In fact, we are having less sex now that we were a generation ago. Luckily, SKYN is on a mission to save that. Nice social commentary in this darkly dystopian ad from Sid Lee Paris. Directed by Terence Neale (Insurrection), the ad doesn't slam all technology. The condom brands SKYNFEEL™ technology, which is made from ultra-thin and ultra-soft material is a good thing, right? Anything to get the rate of sex up. Isn't it interesting that as a condom brand their biggest problem isn't that people aren't wearing condoms, but that people aren't having sex as much as they used to because we're more interested in our smart phones? Céline and Clément Mornet-Landa, Creative Directors at Sid Lee Paris explained it thusly: “Today it’s easier to look at strangers’ everyday lives on Instagram than it is to meet someone in person. When Netflix launched, for example, sexual relations dropped 10%.”
SxWell - SKYN Chief Executive Officer: Jeyan Heper Vice President Global Marketing: Matthew Groskorth Head of Strategic Planning- Global Marketing: Marta Toth Global Brand Marketing Manager: Nicolas Woussen ADVERTISING AGENCY: SID LEE PARIS Chairman & Executive Creative Director: Sylvain Thirache President: Johan Delpuech Creative Directors: Céline & Clément Mornet-Landa Head Strategist: Patrice Zamy Managing Director: Mehdi Benali Copywriter: Max Harrington Art Director: Ludovic Gontrand Account Director: Héloïse Marchal Account Manager: Trisha Mitra Head of Production: Thomas Laget TV Producer: Marine Redon FILM Production: Insurrection Director: Terence Neale Director of Photography: Zack Spiger Executive Producer: Mounia Mebarki Line Producer: Elsa Rodach Production Services: Family Post-Production: Mathematic Post-Producer: Julie Lagadec Editor: Adriana Legay Colorist: Laurent Ripoll
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