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This Valentine’s Day, SKYN® wanted to turn the holiday into Vallentine’s Day, a day to celebrateall types of love and show that the day should be about everyone. Until recently, the holidaywas exclusive to couples, with cheesy rom-coms and “his and hers” products bombarding aisles.
Using the date, 2.14.2022, the brand played off the notion that love doesn’t have to be one manand one woman, there are endless possibilities. 2 queers, 2 trans women, 1 polysexual, 4 binarywomen...Valentine’s Day shouldn’t be exclusive, and SKYN® wanted to center their newcampaign for their bundled products on that notion, with a film that demonstrated their reachtowards all kinds of love. “Valentine’s Day has always been a binary heterosexual celebration, itwas about time that a brand ended that by including everyone,” explain Sid Lee Paris’s CreativeDirectors Celine and Clement Mornet-Landa.
This ad runs in UK, US, France, Italy, and Poland.
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline and Clément Mornet Landa
Art Director: Olivier Bodet
Copywriter: Max HarringtonProducer: Julia Bakola
Head of Strategy: Bruno Lee
Strategic Planner: Leah Daymon
Operations Director: Antoine Ferrari
Account Managers: Paul Pieuchot
Client : LifeStyles - SKYN®
Global Marketing Strategy Director: Marta Toth