When resident adgrunt @Claymore a.k.a Clayton Hove quipped "Saw a bird had crapped on a Smart Car. Totaled it." on twitter, he got a mathematically correct response from the Official smart USA account. Clayton calls it INFOGRAPHANTASTIC, while we just call it really smart social media managing. Smart car are really good at social media stunts, their animated ASCII twitter account from Argentina was clever too.
Couldn’t have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.) pic.twitter.com/aLYScFR3
— Official smart USA (@smartcarusa) June 19, 2012
UPDATE - Oh My goodness! Clayton Hove is now in The Daily Fail! Twitter user jokes how 'a bird cr*pped on a Smart Car and totalled it'... so firm proves him wrong with maths (and wins legions of fans for their efforts)