Smart Car - Slim poster / billboard between billboards - Switzerland

Jung von Matt, Zurich, show off the Smart cars biggest asset (hehe). The wee thing can park pretty much anywhere.
Copywriter, Sergio Penzo and Art Director Hisham Kharma are the team responsible for this billboard-squeeze. Neat that they got it in between two of the biggest car brands today as well.

Jung von Matt

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Anonymous Adgrunt's picture
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Neaner's picture

Same exact idea as in this old ad from Saatchi, Denmark. (by Thomas Thorstholm & Simon Woller)

Dabitch's picture

Well sure, same idea but slightly different execution. This one has Smart car on teeny billboard.