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Snickers - Shark, Lion, Bear - print, USA

TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.

Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Photography: Getty, Corbis
"Run" Date: Feb. 2008

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Anonymous Adgrunt's picture
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mpared's picture

What the F*** is that !!

deeped's picture

And the copywriter have worked hard...

Dabitch's picture

Update - the campaign was indeed too cheap (and naive) to be true. TBWA has asked me to remove it.

Neaner's picture

The little shits who made it should be fired for two reasons

1) Sending out work client did not approve

Seriously, that was a shitty idea. If that's what the kids today are coming up with, my job is secure.