SoFi - Great Loans for Great People (2016) :30 (USA)

Instead of running with the "you're probably not" cheeky ending in the original, SoFi decided to edit that out just in time for the Super Bowl after receiving negative feedback on Twitter. Twitter, the magnet of negative feedback and and center of people-who-can't-take-a-joke. Still, SoFi discussed it internally, and justified removing the wink&nod at the end because it wasn't on brand.

The ad is identical on everything else, SoFi identifies the people who are great, a grate, and the guy whose mom thinks he's great but he's not great. Helping their members succeed is what SoFi does. Being quick on their feet - like updating a super bowl spot just days before it's time to air - is also on SoFi brand. The ad will run in the first quarter.

Muh-tay-zik Hof-fer

Adland is supported by your donations alone. You can help us out by donating via Donately or Paypal, tip us at Liberapay.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.